La Crosse Distilling
Special Winter Roots “Gazi” Black Lager and Curated V.I.P. Experience Presented by the La Crosse Distilling Co.
Winter Roots Festival

Brought to you by Altra Federal Credit Union

Presented by the La Crosse Center, La Crosse Local, and special thanks to The Remainders.

Special Winter Roots “Gazi” Black Lager and Curated V.I.P. Experience Presented by the La Crosse Distilling Co.

La Crosse Winter Roots Festival taking place Saturday, February 12, 2022 has announced its special Winter Roots “Gazi” Black Lager and curated V.I.P. Experience Presented by the La Crosse Distilling Co.

The curated V.I.P. Experience presented by the La Crosse Distilling Co. includes early access to the show for a special craft hour, guests will receive a commemorative pint glass and sticker, a choice of a complimentary Fieldnotes Bloody Mary, the Winter Roots “Gazi” Black Lager, or soft drink. VIP ticket holders will also have access to a private viewing area near the main stage during the festival.

Musician meet and greets will also be hosted during the V.I.P. Experience and La Crosse Distilling Co. will serve additional craft beverages throughout the event and host special informative presentations with its Brand Ambassador.

Brewed at The  La Crosse Distilling Co., the Winter Roots “Gazi” Black Lager, is a crushable dark beer specifically made for the  La Crosse Winter Roots Festival, the beer gets its name from “Barbegazi” a mythological character with Swiss origins, it is usually described as a good natured gnome that resides in the mountains and uses his large feet for skis and returning to its cave to hibernate for the summer months. The Winter Roots “Gazi” Black Lager will be released during a special pre-party event held the evening before on Friday, February 11th, 2022 at the La Crosse Distilling Company.

The limited first price tier of  VIP tickets is currently available until December 1, 2021, with subsequent price increases until sold out.

What: La Crosse Winter Roots Festival
When: Saturday February 12, 2022 | 2:00 PM-11:00 PM
2:00 PM – VIP Entry
3:00 PM – GA Entry
Where: Riverside Ballroom, La Crosse Center
300 Harborview Plaza, La Crosse, WI 54601

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COVID-19
The CDC is continuing to update its guidance for organizing large events and gatherings. The La Crosse Center is committed to the safety of its staff and visitors and will follow suggested guidelines brought forward by the La Crosse County Health Department and the CDC. It is hoped that by February of 2022 an indoor event will be able to take place safely and that visitors will be eager to celebrate winter indoors in a way that they were unable to during the 2020 pandemic.

About The La Crosse Center
The La Crosse Center is in the process of completing a major renovation and expansion that is scheduled to be completed in late 2021. When completed the Center will have 120,000 square feet of multi-purpose space. The La Crosse Center plays host to state-wide conventions and sporting events, concerts, meetings, and more throughout the year and is a major driver in La Crosse tourism spending. The February date, while serving as a grand re-opening event, will also aid in bringing visitors to La Crosse during what is traditionally an off-season time of year for tourism spending in La Crosse County. The event will become an annual winter event aiding to bring more leisure visitors to La Crosse over the slow season year after year. lacrossecenter.com

Meeting Planners
This La Crosse Winter Roots Festival will not only be utilized to showcase La Crosse County's elevated food and drinks scene to locals and leisure visitors but will also be used as an avenue to promote the new space to meeting planners and entities looking for a home for their events and conferences while wrapping it in an authentic celebration. The event will showcase the area’s food heritage, craft beer, and beverage scene. Interested meeting planners may reach out directly to Elizabeth Poh at 608-615-0296 or epoh@lacrossecenter.com for more information.

About La Crosse Local
La Crosse Local is an arts, food, and entertainment podcast and publication for La Crosse County and its surrounding communities. Join us in supporting local arts. La Crosse Local works to be the voice of the La Crosse arts and dining scene. Highlighting the many talented individuals, and committed organizations that make La Crosse an exciting place to live, while giving our readers & listeners ideas of new experiences to explore and tastes to tempt them. Listen at lacrosselocal.com or you can subscribe to "La Crosse Local" on your favorite podcast app.

Contacts

La Crosse Center
Jay Breier
Assistant Food and Beverage Supervisor
La Crosse Center
jbreier@lacrossecenter.com
608.789.7418
https://lacrossecenter.com

La Crosse Local
Amy Gabay
Media Director
River Travel Media / La Crosse Local
608-799-5334
www.rivertravelmedia.com
www.rivertravelmagazine.com
www.lacrosselocal.com

Subscribe to "La Crosse Local" on your favorite podcast app. If you like us, rate us five stars⭐🙏. We appreciate it!

La Crosse Distilling

About La Crosse Local

La Crosse Local is an arts, food, and entertainment podcast and publication for La Crosse County and its surrounding communities.

Find us in your favorite podcast app.

Listen to this podcast on Spreaker