Sparta Chamber
La Crosse Winter Roots Festival
The La Crosse Center
La Crosse Local

The La Crosse Center and La Crosse Local Announce the Winter Roots Festival taking place February 12, 2022

La Crosse Local

La Crosse Winter Roots Festival taking place Saturday February 12th, 2022 is inviting locals and visitors to celebrate music, regional cuisine, and artisan brewers and distillers.  This event, hosted at the La Crosse Center in what will be the newly constructed Riverside Ballroom, nestled on the banks of the Mississippi River, in downtown La Crosse, Wisconsin.

The festival is an opportunity to showcase the La Crosse Regions exploding culinary scene and available venue space to new and returning visitors. Entertainment for the La Crosse Winter Roots Festival will include regional musical favorites covering genres from classic rock, outlaw country, funk, bluegrass, and rock.

This La Crosse Winter Roots Festival will not only be utilized to showcase La Crosse County’s elevated food and drinks scene to locals and leisure visitors but will also be used as an avenue to promote the new space to meeting planners and entities looking for a home for their events and conferences while wrapping it in an authentic celebration.  The event will showcase the area’s food heritage, craft beer, and beverage scene. Interested meeting planners may reach out directly to Elizabeth Poh at 608-615-0296 or for more information.

Hunger Task Force

VIP and GA Tickets for the event will go on sale Monday November 1, 2021 with a portion of the proceeds to benefit The Hunger Task Force of La Crosse. The Hunger Task Force has partnered with La Crosse’s Winter Roots Festival and will be hosting various fundraising activities during the event and sets goal to “Root Out Hunger”…LEARN MORE.

What: La Crosse Winter Roots Festival
When: Saturday February 12, 2022
Where: Riverside Ballroom, La Crosse Center
300 Harborview Plaza, La Crosse, WI 54601
Tickets: On sale Monday November 1, 2021

The CDC is continuing to update its guidance for organizing large events and gatherings.  The La Crosse Center is committed to the safety of its staff and visitors and will follow suggested guidelines brought forward by the La Crosse County Health Department and the CDC.  It is hoped that by February of 2022 an indoor event will be able to take place safely and that visitors will be eager to celebrate winter indoors in a way that they were unable to during the 2020 pandemic.

About The La Crosse Center 
The La Crosse Center is in the process of completing a major renovation and expansion that is scheduled to be completed in late 2021. When completed the Center will have 120,000 square feet of multi-purpose space. The La Crosse Center plays host to state-wide conventions and sporting events, concerts, meetings, and more throughout the year and is a major driver in La Crosse tourism spending. The February date, while serving as a grand re-opening event, will also aid in bringing visitors to La Crosse during what is traditionally an off-season time of year for tourism spending in La Crosse County.  The event will become an annual winter event aiding to bring more leisure visitors to La Crosse over the slow season year after year.

About La Crosse Local 
La Crosse Local is an arts, food, and entertainment podcast and publication for La Crosse County and its surrounding communities. Join us in supporting local arts. La Crosse Local works to be the voice of the La Crosse arts and dining scene. Highlighting the many talented individuals, and committed organizations that make La Crosse an exciting place to live, while giving our readers & listeners ideas of new experiences to explore and tastes to tempt them. Listen at or you can subscribe to “La Crosse Local” on your favorite podcast app.


La Crosse Center 
Jay Breier
Assistant Food and Beverage Supervisor
La Crosse Center

La Crosse Local 
Amy Gabay
Media Director
River Travel Media / La Crosse Local

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About La Crosse Local

La Crosse Local is an arts, food, and entertainment podcast and publication for La Crosse County and its surrounding communities.

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