The Dirty Dozen: My Shiny Army of Sweet Gluttony
They do flavors that get weird in a good way: puppy chow, potato chips, maple bacon, honey glaze, s’more, and many more. Just cranking out instant classics.
It’s 10:30 on a Sunday and I am sweating. I have heard a rumble for a long time now when it comes to the doughnuts this trio is putting out. These doughnuts sell out in minutes, and every week until now, my lack of time management has led to disappointment. It is finally my time to get some.
I plug the coordinates into the GPS with quivering hands. I have not eaten breakfast yet and my body knows what’s to come. I pull up to the Coulee Region Business Center. It looks like a long warehouse tucked away in a residential cul-de-sac. There is a man talking into a van, he goes into the building and comes out with a pristine white box. This is the place. I pull up next, and he slides me a parcel with the most amazing tag “THE DIRTY DOZEN,” written with a wicked graffiti font.
I don’t know it yet, but this man just handed me a reason to be a repeat customer. As the queue begins forming behind me, I move out of the way. I am too excited; I get to the end of the parking lot and park; I open the box and am greeted by 12 beautifully glazed brioche rings. The flavors this week are killer:
Blueberry Lemon, Strawberry, and Orange Vanilla
The flavors were amazing, the frosting was a perfect creamy texture that slowly disintegrates in your mouth releasing all its flavor as it disappears. The brioche itself is springy yet very easy to bite. Each offering they come up with different flavors, so next week might yield something completely different yet equally tasty. They do flavors that get weird in a good way: puppy chow, potato chips, maple bacon, honey glaze, s’more, and many more. Just cranking out instant classics. The exclusive fresh drops and the parking lot transaction just make an amazing experience.
The offerings appear at random, just upping the exclusivity and hype. It is well worth it to at least pre-load the app as they have sold out in minutes in the past. They have a bigger kitchen to use now and with that comes more donuts. I can’t see this trio going anywhere but up. I look forward to seeing how they grow and what flavors they will come up with and to eating my next box of Dirty Dozen.
It’s rare to find a thing that lives up to the hype but this delivered more than I could have imagined. Thanks Dirty Dozen I can’t wait to have you in my mouth again!
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La Crosse Local is an arts, food, and entertainment podcast and publication for La Crosse County and its surrounding communities.
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