Building a brand….primarily focusing on outdoor gear…I started to rediscover this area..opportunity for outdoor exploration…and gratitude for the natural area…

Cody Whittle

Founder, Big Driftless

We jump on with founder Cody Whittle of Big Driftless, offering a collection of t-shirts, bike gear, headwear, posters, hip-packs and more, all celebrating the well-known geographical region in the upper Midwest, the Driftless Area. We talk about formation, the collections, where people can pick up the clothing and hopes for the future.
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About La Crosse Local

La Crosse Local is an arts, food, and entertainment podcast and publication for La Crosse County and its surrounding communities.

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